Finding Hidden Microbrewery Customers

two beers in glasses

QR Codes are a blessing for Microbreweries like us to find niche customers who love to re-order their favorite ale from all over Europe ”

– Guðrún, Reykjavik

Guðrún Sigmundsson, looks at the clear blue horizon over his barley field with a peaceful gaze. Its early October and the weather is already chilly in this small village at the outskirts of Reykjavik town. The harvested barley is taken from here to the small hut nearby where it is dried before being carted to the nearby small factory where it is malted, mashed, boiled and fermented to create a series signature craft beer that Guðrún and his team are extremely proud of. Having tasted a few, I can see why!

The going was not very smooth though. When Guðrún left his well paying job in Frankfurt (he is a mechanical engineer by profession) to buy some land at the outskirt of the town he grew up, with some cash in his bank account and an idea for craft beer in his head, his family was initially skeptical. “Dad said there are too many of them now”, he told me, “and soon I found Dad was right!”. Indeed that is the case. One Google search shows that Iceland has over 26 microbreweries now, which is a lot for this tiny nation. Hence competition is fierce in the tiny local market and Guðrún requested us not to publicly divulge his company’s name so that his “secret sauce” is not too easily available to his competitors. “No one knows me and half the country is called Guðrún anyways”, he laughs, “so no problem in divulging my name”.

The secret sauce that Guðrún is so proud of, is his early vision to tap into the vast European market and try to sell Icelandic lager in the mainland rather than fight for a slice of pie in the tiny local market. Using his contacts in Germany, he was able to work out some deals to push Icelandic beer into the 80 Million population German market. It was a strong start and he was proud of his early success.

However soon he ran into 2 problems. The first was that the distributors tried to extract every penny out of a small micro-brewer like him as he lacked the negotiation power of SAB Miller or Diageo. But a deeper bigger problem was that he had no mechanism to capture any customer feedback. Beer is something you enjoy when you are relaxing either alone or with friends and family. At that moment almost anyone doesn’t remember to check the name of the new beer they are experimenting and give feedback. Net Guðrún had no way of knowing what they were doing right or wrong when sales went up or down either ways.

This is where Softbrik got involved. Guðrún found our start-up through a friend and we had a good discussion on how he can leverage our Briks to build a feedback and sales reorder mechanism. We let his team implement Trust Brik through which they put a QR code on every unit of beer shipped out. Once the beer is out in the market, the customer can easily scan the QR and give feedback or order for more units directly from the company.

“You know what is the crazy thing?”, Guðrún asks me with wonder. “When we started using Trust Brik a few months back we thought it will give us feedback. Well it does, but almost 30% feedback are just sales re-order.” As it turns out, people who enjoy Guðrún’s lagers at a pub are more than willing to scan and order a 6 or 12 pack home through direct delivery. “So while trying to solve my second problem, I also kinda solved my first”, he says with a broad grin. As we speak, the brewery is trying to set up a direct-to-home e-commerce model through e-bay and Amazon marketplaces for fast shipping. “Nobody wants to drink stale beer esp. a premium craft one”, he says and hence they are trying to do one or two-day shipment. It is a struggle as the number of order keeps growing double each week without investing a single penny in sales!

Demo Request: If you also want to solve your business workflows end-to-end through our simple Brik combinations and connect back to your Customers, please fill up this form or reach out to aa@softbrik.com for a quick demo and brain-storming.


Welcome to 2020 ” Bonus!!

Sign-up on Softbrik by end of February 2020 to get File Brik COMPLETELY FREE for 12 months per user with a €10 Brik subscription.

This lets your team store and share all large files with QR for free! (otherwise €6 user/month)

HOT (Healthy, Organic but Tasty) Retail

organic food

Are you an organic firm with healthy, low pesticide produce?

Are you a cafe creating more nutritious and wholesome meals?

Are you a eco-friendly / low waste/ Fair-Trade retailer?

If the answer to all this is yes or even partially yes, we at Softbrik would be really glad to support your endeavors! Through our Trust Brik, you can get feedback or repeat orders from your Customers and through Stak Brik solve any specific queries or orders from them.

In a post Greta-Thunberg and Climate Strike world, study after study shows that younger Customers are more aware than ever about the health, ecological and social consequences of the food they consume. As a result, they are ready to pay slightly premium prices to ensure that they are stakeholders in responsible consumption.

Towards that end our Briks help your business to recreate the lost touch of cozy, in-person, “WE LISTEN and CARE” experience that super-markets cannot provide. How this works is very simple 4 step process:

1. Sign-up on Softbrik and assign Trust Brik to your key users. Create Items on the Trust Brik with simple details like Title, Description, and Point of Contact for the item. Print the labels and put the stickers on the item.

2. Your end-customers can use the Softbrik app to scan the QR and give more sales orders or feedback easily when they are using your product.

3. You can read all the reviews and check analytics to draw more insights

4. You can raise issues to Stak Brik from Trust and solve specific Customer queries for faster resolution. This great Customer experience turns into better loyalty and long term success!

This mechanism will help your team to provide more value to your customers and help your organization be seen as a more trusted brand.


Welcome to 2020 ” Bonus!!

Sign-up on Softbrik by end of February 2020 to get File Brik COMPLETELY FREE for 12 months per user with a €10 Brik subscription.

This lets your team store and share all large files with QR for free! (otherwise €6 user/month)

Simplify with QR

QR code for Softbrik website

If you search for inventory management on the internet, your first result will yield a number of articles explaining how hard the entire process is and still, it needs to be done, as a sort of ‘necessary evil’.

Truth be told though, inventory management and allocation and tracking of assets need not be that infuriatingly complex. When we started attacking this problem, we quickly realised a couple of things:

a. Unnecessary Complexity: Most expensive inventory management systems do not differentiate between internal asset allocation and external customer supply chain increasing the dependencies by combining these two fundamentally different ecosystems under one roof.


b. Feature Bundling: Most of these softwares bundle a bunch of simple and advanced features for all categories of users when small firms and logistics operators for global retail giants operate at very different levels of complexity. The net result is that the small firms are perennially at a disadvantage, onboarding to complicated softwares and then paying for features they have no use for. 

How QR Code based asset tracking can help?

As mentioned above small firms don’t really need to pay for complicated softwares for asset tracking. A QR Code based system is great for small firms to track all their assets as it takes away the requirement for most manual data entry.

Tips for effective for QR Code Tracking

1. Plan assets you wish to track

First you need to decide which company assets to track: line items (SKU, manufacturing id, etc.) or individually all items with unique serial code. The first QR codes will be based on this segmentation.

2. Print QR Code according to tracking plan

Pre-print your QR code labels as and attach them to the items as they go to various locations like construction sites and warehouses. Tracking by your team simply requires a quick scan with their smartphone.

When printing QR code labels, the following factors also need to be considered:

  • Size: Make QR code labels, at a minimum, 1 x 1 inch.
  • Material: Regular paper is ideal for items being stored indoors; weather-resistant labels should be used for items being stored outside.

3. Use QR Code Software

Use the Softbrik App to track any QR, Allo Brik and Trak Brik ones :

  • Extremely modular (alloBrik is for internal asset allocation and trakBrik for Customer shipment tracking) and hence you only pay for features you use
  • They are no just QR code-based trackers but part of a bigger ecosystem of business apps and hence data from one process flows seamlessly to others (example you can raise automatic Customer Service tickets to stakBrik if the item has not reached its required location.
  • Pricing is much cheaper and competitive – Softbrik charges €10 per user per month for both these Briks which is significantly lesser than any standalone software offering.


Welcome to 2020 ” Bonus!!

Sign-up on Softbrik by end of February 2020 to get File Brik COMPLETELY FREE for 12 months per user with a €10 Brik subscription.

This lets your team store and share all large files with QR for free! (otherwise €6 user/month)